“This new tool will mark a much-needed milestone for racial equity in the world of coding,” said Editorial Hair Stylist and Global Artistic Director of Amika, Naeemah LaFond. “Just the simple idea that ‘I don’t have to work twice as hard to find a hairstyle because of my hair type’ is a gamechanger. I’m sure that in the coming years we will find ways to even further improve the process, but I’m excited that with Pinterest we’ve taken one huge step forward.”
The first-of-its-kind technology empowers users to search for hair inspiration across hair types. Via computer vision-powered object detection, hair pattern search enables Pinners to refine hair searches by six different hair patterns: protective, coily, curly, wavy, straight and shaved/bald. Pinterest has detected a hair pattern in over 500 million images on its platform. In the past month alone, there were over 120 million searches for hair and over 5 billion Pins were created related to hair on Pinterest.
The new technology builds on Pinterest’s industry-first inclusive product feature skin tone ranges, which were first launched in 2018. Over the next few weeks, Pinners will be able to search for a broad hair term like “summer hairstyles”, “glam hair,” or “short hair” and narrow their results by selecting one of the six hair patterns to find hair inspiration that better targets their style and preference.
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