Today's launch is the third of three highly-anticipated brand launches Amyris is introducing to the market this summer. The JVN haircare line is a collaboration between Amyris and Jonathan Van Ness, hair stylist, Emmy-nominated television personality, New York Times best-selling author and podcaster.
The JVN collection features four accessibly-priced, best performing in-category product families that are vegan, silicone-, color-, sulfate, and cruelty-free: Nurture, for hair that deserves extra moisture; Undamage, for hair that is stressed or overtreated; Embody, for fine hair with big dreams; and Complete, for hair that is ready to style.
"I am so full of gratitude to be able to finally share a lifetime passion project, JVN, and to be teaming up with Amyris on the creation of these amazing products. I am exceptionally proud to say that JVN is truly for everyone – it is effective for all hair types, while still being sustainable for our gorgeous earth," said Van Ness.
Amyris has been at the forefront of leveraging its Lab-to-Market biotechnology platform and ingredients portfolio into building trustworthy clean beauty consumer brands. JVN formulas are built around Amyris invented Hemisqualane. This Amyris molecule penetrates the hair shaft, providing weightless nourishment that makes hair more manageable while reducing frizz and preserving color. It is an effective, clean, superior product to silicone in haircare that adds softness, slip, shine, and bounce to hair without compromising long-term hair health: a real revolution in caring for your hair without harm to our planet.
"Haircare is the fastest growing category in beauty, and Jonathan's beauty and haircare expertise, combined with his passion for inclusivity and sustainability, makes him an ideal partner for a premier clean beauty brand like JVN," said John Melo, president and CEO of Amyris. "We believe everyone should have access to effective, clean and sustainable hair care products. This is the third new clean beauty consumer brand we're launching this month which further fuels continued growth momentum in the second half of this year. The retail launch orders for JVN hair exceed the first full year of Biossance's revenue indicating amazing interest for what has the potential to be the leading clean hair care brand."
Sustainability is at the core of the brand's approach to clean ingredients, formulations, and packaging, prioritizing recyclable materials like aluminum and glass and a commitment to become 100% plastic-free by 2025. Each formula contains ingredients selected on the basis of positive impact on hair and skin health and low impact on the environment, specifically aquatic ecosystems.
Bagikan Berita Ini
0 Response to "Amyris And Jonathan Van Ness Launch Clean Hair Products Brand JVN - happi.com"
Post a Comment