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Olaplex’s Hair-Nourishing (and Rarely On-Sale) Mask Is Just $24 - New York Magazine

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This Olaplex mask has been recommended to us many times over for its ability to repair and strengthen the hair of everyone from double-processed platinum blondes to folks with high-porosity hair, which is why we’ve dubbed it the best overall hair mask for just about anyone. “I would recommend it to anyone who feels like their hair is compromised in any way, even by pollution” says Ash Fritzler, a master stylist at the Bird House salon. “It’s so versatile.” Maria Elizabeth, the founder of Salon deZEN, explains the mask will “visibly strengthen hair, reduce breakage, and truly improve the overall look and feel” thanks to its patented bond-building technology that is said to reconstruct the hair at the strand level. “It will help reform shattered hair bonds,” says Dhiran Mistry of the David Mallett Salon, who calls the mask a powerhouse. For all these reasons, it is very rare to find it at any sort of discount — but right now, it is 14 percent off at Nordstrom (along with plenty of other Olaplex products, including its shampoo, conditioner, hair oil, and bond smoother).

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

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