IGK Hair Care Adds Vegan Plant-Based Oil To Styling Collection - happi.com

jembutikal.blogspot.com The latest beauty creation from hair care experts IGK is the new Best Life 100% Plant-Powered Nourishing Hair Oil, a plant-based product that delivers deep hydration, restoring softness, smoothness and strength with no lingering residue. Packed with 13 natural oils, Best Life is designed to deliver ultimate, healthy-looking hair, according to the company.

IGK hosted a sneak preview for beauty editiors with an online event on Aug. 11 with IGK Co-Founder Aaron Grenia and a special guest, wellness and spirituality expert Sah D’Simone.

A 100% silicone-free vegan oil designed to support ultimate hair health, Best Life 100% Plant-Powered Nourishing Hair Oil is multi-functional and highly versatile. This oil can be used on damp or dry hair, pre-blow dry, or even cocktail with styling creams and pastes for a boost of nutrition — depending on your preference.

Best Life 100% Plant-Powered Nourishing Hair Oil is multi-functional and highly versatile.

Key ingredients include baobab oil, an omega-3 rich oil that helps to develop moisture and strength to brittle strands; marula oil, rich in Vitamins E and C that imparts high shine and reflection; and maqui berry oil, a superfruit with the highest concentration of antioxidants, supports hair health and protection. This product is now available for $32 at both IGKHair.com and Ulta.com.

In other news, Luxury Brand Partners welcomed influencer and model Isabela Rangel Grutman as an IGK Hair Care partner. She will be working with the brand on imaging, content creation, and community growth and engagement. She will also be heavily involved in the development process for a new category that the brand is gearing up to launch next year.

Over the past 10 years, Grutman has grown her career from international model to global philanthropist, style influencer, brand builder, design advisor, and full-time mother. Now based in Miami, Florida, Grutman was raised in Minas Gerais, Brazil and started modeling at the age of fourteen, traveling the world to shoot campaigns for iconic brands such as Stuart Weitzman, Adidas and L’Oréal. She has also recently posed for editorial outlets and global brands including Marie Claire, L’Officiel, Tiffany & Co. and Calvin Klein.

Currently, Grutman serves as a brand design advisor for her husband, David Grutman’s, Groot Hospitality group, which includes The Goodtime Hotel (envisioned in partnership with Pharrell Williams), restaurants Swan, Komodo, Papi Steak and Strawberry Moon, and the popular, talent-drawing nightclubs LIV at Fontainebleau and Story. She also serves as Vice President of Style Saves, a Miami-based nonprofit organization that helps children and families with basic everyday needs.

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