Today, with limited dedicated options, consumers with textured hair struggle to find trustworthy, mainstream brands that offer tailored solutions. With 65% of the world’s consumer population, it makes it an enormous, untapped market opportunity.
Solvay and Studio Ana’e™ have worked hand-in-hand for two years to design and test a restorative routine of 10 formulations leveraging our advanced technologies in ultra-mild cleansing, silicone alternatives, high combing efficacy, hydration, split-end mending, and repair.
Download the article to learn more about the partnership and the new formulations.
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