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The right hair color can cost hundreds of dollars, so the last thing you want to do is wash it down the drain. That’s why color-treated hair requires special attention—including shampoo formulas that cleanse, nourish strands, and won’t strip away color.
“Look for sulfate- and paraben-free shampoos,” says Stephanie Brown, Master Colorist at IGK SoHo in New York City. “And in general shampoos that say ‘color-safe’ will help keep color lasting longer.” But, Brown reminds, upkeep takes more than just swapping out your shampoo. “As a general reminder, cooler showers, less hot tools, and protection from the sun” help preserve color. To help extend the life of your hair color, we rounded up 11 of our trusted favorites—including formulas targeted to blondes, brunettes, and redheads.
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