Jojoba Desert, a leading jojoba oil manufacturer and provider based in the Israeli desert, introduces JD Lusteris, a multifunctional emollient providing an optimal sensorial effect on hair.
Acting as a non-volatile, low viscosity silicone alternative, the innovative ingredient provides hair film form and vital protection that results in a healthy, shiny look. The addictive works in all products acsross the hair care line from shampoo and conditioner to serums and balms.
“Because our hair is exposed to so many harmful factors on a daily basis, it was imperative to find a solution that could restore hair back to its optimum state,” says Lee Reuveni, CEO, Jojoba Desert. “JD Lusteris expresses simplicity in its best form, leading to durable hair and scalp moisturization, hair protection, and a long-last conditioning effect.”
A series of clinical studies were performed to test the efficacy of JD Lusteris; volunteers in a control group applied hair serums without JD Lusteris and an experimental group used hair serums infused with the ingredient. The studies showed JD Lusteris provides excellent conditioning effect in dry and wet combing force measurement; up to 80% decrease in hair breakage; and significant long-last hydration benefit to the hair and scalp.
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