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Even if you’re devoted to your deep conditioners, silk pillowcases, and elaborate care routines, hair loss is still a harsh reality faced by many women—in fact, half of all women suffer female pattern hair loss in their lives, and 40% of them do so before the age of 40. All that shedding can be caused by a number of factors, including pregnancy, stress, illness, or plain old genetics. There are a number of ways to combat hair loss, though, and TikTok users can’t get enough of one product in particular: The Ordinary’s Multi-Peptide Serum for Hair Density ($18; sephora.com).
The serum is applied and massaged into the scalp daily and not washed out. It’s formulated with trademarked ingredients—redensyl, procapil, and baicapil—which target stem cells to improve hair density and increase blood flow to the scalp to encourage growth. And from the looks of a few before-and-afters shared by users on TikTok, it really works.
Sephora shoppers also attest to the effectiveness of the Multi-Peptide Serum. “My 40-ish old hair has been ageing,” wrote one shopper with 4B textured hair. “I feel like it's improved the overall condition of my hair. It stays hydrated. Also, it soothes my scalp in a way that oils don't.”
Those with fine hair also recommend it. “I am already seeing baby hairs come in and my hair appears thicker,” wrote a shopper after using the product for two weeks, after using 10% minoxidil foam—a common topical hair loss treatment—to no avail. “I even had my husband point out to me today that my part appeared to not be as wide as it used to be. Plus, I no longer have a literal handful of hair come out when I shower every day.”
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