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Blonde is beautiful—and so is gray and silver. But these stunning shades are also prone to turning yellow or orange over time. That’s where purple shampoo comes to the rescue. “Purple shampoo is a mix of direct dye and shampoo, and it was designed to help eliminate that yellow, brassy effect that can eventually show up on highlighted hair,” says Holly Dear, professional stylist and founder of House of Dear, a hair salon in Dallas.
You can use these shampoos on highlighted hair or all-over color, as wells as natural blonde or gray. Fair warning: They do look bright purple out of the bottle. Because they contain dye, they may even stain your hands, so it may not make sense at the outset to dump a bunch of purple on your light locks—and that’s where some color science comes in.
“Purple neutralizes yellow,” says Marcela Silveira, a pro hairstylist and VaultBeauty member. “When you look at a color wheel, you’ll see that purple is across from yellow, so they cancel each other out, making a neutral color.”
In short, purple acts as a temporary tone-corrector to refresh faded hair and fix brassiness, says Silveira. Start washing with one four weeks after your salon appointment. “This is typically when your toner washes out,” she says, and you can begin to notice the yellow creeping through. You can go to the salon for a gloss touch-up at this time to revive color, but that option isn’t available to everyone—especially right now—and purple shampoos are a pick-me-up in between appointments.
How to choose and use the best purple shampoo
Use sparingly: Purple shampoo is not a product that you wash with every day. “Use this at least once a week,” says Dear. Follow the directions on the bottle—most are designed to be used about two times per week and should be left on hair for a few minutes before rinsing. (Any more than that can lead to dryness.) Wash with your typical shampoo on the other days, making sure to choose a color-protecting shampoo if you have color-treated hair.
Look for moisturizers: “Highlighted hair needs a bit more love, so I prefer shampoos that contain a collection of natural oils that improve hair suppleness, shine, and overall condition,” says Dear. Read the bottle to see if they contain additional hydrating ingredients, like jojoba, avocado, or argan oils.
Go gentle: If possible, choose a sulfate- and paraben-free formula to best preserve your color, advises Silveira. Follow-up with a conditioner (again, a color-safe one if need be) to lock in moisture.
Ready to brighten your blonde, gray, or silver? Below, check out the best purple shampoos to keep your hair healthy and vibrant, according to stylists.
1
BEST OVERALL
Blonde Perfecting Purple Shampoo
MOROCCANOIL amazon.com
$24.00
Count this as one of Dear’s go-to recommendations. No matter your hair’s texture or type—from fine to thick, straight to curly—this purple shampoo is pumped with Moroccanoil’s signature argan oil to smooth down the hair’s cuticle for an appearance so silky, reviewers call this shampoo “incredible.”
2
BEST VALUE
Everpure Brass Toning Purple Sulfate-Free Shampoo
L’Oreal Paris amazon.com
$6.72
Shampoo for color-treated hair doesn’t have to be expensive. With hibiscus and purple pigments that neutralize yellow and orange tones, this sudsy product gets blonde, silver, and gray hair back to its natural luster. Blondes say it leaves their hair soft and frizz-free—a true win.
3
RAVE REVIEWS
Biolage ColorLast Purple Shampoo
This vegan and paraben-free purple pigmented shampoo smells great, has a nice texture to work into strands, and delivers fast results. With more than 2,000 reviews and a near 5-star rating on Amazon, happy shampooers say it “really works” and offers a “difference after one use.”
4 Violet Crush for Blondes Purple Shampoo
Spend a lot of time in the sun? Hair only looks brighter—and sparkling—after using this shampoo with pigments that reflect light to boost brightness. Reviewers say sudsing up expertly removes yellow while leaving behind a pleasant fragrance, all for a budget-friendly price.
5 Blacklight Anti-Yellow Violet Shampoo
Oligo Professionnel amazon.com
“This is my all-time favorite purple shampoo,” says Silveira. Amino acids strengthen, while argan oil moisturizes and boosts shine. Reviewers say that after trying several different shampoos on the market, this one is by far their favorite, and they rack up compliments on their hair’s bright hue.
6 Free No Yellow Vegan Shampoo
Grow into your gray with Fanola’s violet shampoo, which expertly tone corrects to deliver results that reviewers say is like nothing they’ve ever seen (in a good way). The pigments envelope the cuticle to reflect away a yellow tinge. Ideally, use this shampoo once per week. “This shampoo gets the job done, and my clients who use it notice a difference,” says Grace Rowley, a pro stylist in Huntington, NY.
7 Blonde Assure Shampoo
In addition to corrective purple pigments that work on even white and platinum shades, elastin protein and quinoa blend together to improve the resiliency and flexibility of strands. Reviewers like how it’s lightweight and leaves their hair feeling refreshed.
8 Strength Cure Blonde Shampoo
Pureology sephora.com
$31.00
If your blonde hair has a breakage problem, correct color and fragility with this shampoo, which happens to be one of stylist Michelle Marusco’s favorite purple shampoos. Pureology tackles brassiness with purple orchid and strengthens strands with fortifying protein keravis. Protective antioxidants are also added to the mix to seal out future damage.
9 Bust Your Brass Blonde Purple Shampoo
Packed with ingredients like wild cherry bark extract to enhance your color and beat back unwanted orange and brassy hues, keratin to strengthen, and avocado oil to moisturize strands, it’s one of the purple shampoos that Marusco recommends to clients.
10 Blonde Angel Treatment
KEVIN MURPHY amazon.com
$33.00
Dear recommends Blonde Angel, a sulfate- and paraben-free purple shampoo that counteracts brassiness, while boosting shine and softness with jojoba seed oil. Sunflower seed oil is also added to stop color stripping. Happy shampooers say that the before-and-after is obvious, and the color correction only gets better with every wash. When using, you only need to apply a small amount to hair, so this bottle will last.
11 Color Balance Purple Shampoo
This is the purple shampoo that turns skeptics into believers. Its purple pigments are designed to cling to hair throughout multiple washes, so you can cleanse with this a couple times per week and use your everyday shampoo in between, all while maintaining the vibrant blonde shade you love.
12 Purple Shampoo
ArtNaturals LUXE ulta.com
$14.99
This hydrating shampoo leaves out the stuff you don’t need—parabens and sulfates—and stays eco-friendly and vegan for a shampoo you’ll feel good using. But the overwhelmingly positive reviews will make you excited for the first wash, which people say perks up color, adds shine, and softens even stubbornly dry hair.
13 Cool Blonde Shampoo
For soft strands, blondes swear by this tone-correcting shampoo enriched with silk proteins. The formula particularly shines when used on highlighted hair, as it takes the yellow out of lighter pieces while enhancing a darker base for colors that pop.
14 Color Extend Blondage Color Depositing Purple
If your blonde is distressed from color treatments, citric acid is added to this formula to help fortify hair fibers. Reviewers say that this shampoo is suited for a range of blondes, from platinum and ice to darker highlights. The whole shower experience is luxurious, too: The shampoo richly lathers up so you can easily work it in from root to end.
15 Blonde Ale Brightening Shampoo
Drybar sephora.com
$28.00
Paraben- and sulfate-free, the formula is pumped with keratin protein to add resiliency to color-treated strands and adds coolness to yellowing blonde with purple pigments and brightening lemon oil.
Jessica Migala Jessica Migala is a health writer specializing in general wellness, fitness, nutrition, and skincare, with work published in Women’s Health, Glamour, Health, Men’s Health, and more.
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