- Nicole Kidman shared the hair growth serum that’s one of her “personal favorites.”
- She loves Vegamour’s plant-based GRO hair serum, as well as the brand’s Gro Revitalizing Shampoo, Conditioner, Gro Scalp Detoxifying Serum, and the Gro Revitalizing Scalp Massager.
- She recently announced a partnership with the holistic hair wellness brand.
From head to toe, Nicole Kidman embodies a unique type of effortless chic. It’s a look that’s not easily recreated, but, in the hair category, there’s one product that could get you a step closer to Kidman-level luscious locks. The actress just partnered with Vegamour, a plant-based hair wellness brand whose hair growth serum is one of the Academy Award winner’s “personal favorites.”
While we can’t speak to the serum’s efficacy (we haven’t tried it ourselves), it seems to be working for Kidman. The GRO hair serum is powered by plant extracts mung bean, curcumin, and red clover that the brand claims increase hair density by up to 50%. Mung bean sprouts contain hair-enriching minerals zinc, selenium, silica, iron, and vitamins A, B, C, B7 (biotin), and K, per the brand, curcuminoids are natural anti-inflammatories that help fight free-radical damage, and red clover contains hair-boosting antioxidants.
If that’s not convincing enough, hundreds of positive customer reviews might be. They say the serum has helped recover Post-COVID hair loss, postpartum, and menopause. “This product works. It really works! I washed my hair today and for the first time in years my hair didn’t shed,” one shopper wrote. “I started struggling with thinning hair in my 20s, I thought there was no hope for me. But this changed my life,” another raved. “Can see my hair growing already it’s been 3 weeks,” someone else wrote.
Vegamour recommends daily application on dry or towel-dried hair for best results.
According to People, Kidman also loves the Gro Revitalizing Shampoo and Conditioner, the Gro Scalp Detoxifying Serum, and the Gro Revitalizing Scalp Massager. “When I was younger, I didn’t pay enough attention to my hair, especially considering the demands of my career,” she said in a statement announcing the new partnership. “I’ve realized that our hair deserves as much attention and care as we give to the rest of our bodies.”
She continued: “My perception of self-care has expanded. I am in tune with my hair, and all of the important elements of myself that impact my hair health.”
Kidman has a point. More likely than not, your skincare cabinet is overflowing with creams and tinctures. It’s time to give your tresses some equal (spa) treatment. And if you want to emulate some of the star’s best beauty moments, be sure to explore some of her past beauty must-haves below.
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