The Consultation Quiz
Before you can buy your products, you have to fill out an extensive online consultation quiz. The quiz is broken up into four categories: hair and scalp, treatments, lifestyle and preferences and goals. It asks about everything from your hair type (i.e. texture, porosity) to your fragrance preference (like adding floral, citrus or fresh notes) to make sure the products are catered to you. The quiz is crucial to understanding how these factors can play a big role in your haircare.
For Catrina Yohay, PureWow’s managing editor, it was a process she really appreciated: “These types of quizzes can feel a little gimmicky, but this one felt thoughtful and purposeful. There was reasoning behind each question, which helped the Prose team create a custom formula for my hair type, needs and goals.” (While I found it extremely long, I agree with Yohay.)
The consultation also delves into specific ingredients that are often misunderstood like sulfates. Yohay adds, “We've been told for years that sulfates are 'bad' for our hair, but during the quiz, Prose explained that some sulfates can be OK if sourced properly and used in the correct amounts. I'll be honest, I love a shampoo that really lathers up. I have thick hair, so a wimpy cleanser won't cut it, and the sulfates are usually what provides that rich lather. I love that Prose isn't feeding into the hair myth media hype, and rather doing their own research and educating their customers accordingly to help them reach their hair goals.”
The Products
Once the quiz is complete, products are recommended to you based on your answers. Prose has nine core products in the line that are customized to fit each person’s needs. All three of us received a shampoo and a conditioner, but we were recommended different additions (like a mask or a curl cream) to cater to our specific hair types and needs.
It's also worth noting that each product comes with printed instruction sheets on how to use them instead of on the bottles. While it was a nice addition, it’s not super helpful when you're already in the shower. As Yohay explains, “The instructions for how to use each product came on separate pieces of paper (rather than on the bottle), which I inevitably misplaced within the first few days.” Overall, we all agree the aesthetic of the products were A+ but the lack of instructions on the bottles knocked a few points off our overall ratings.
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