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As someone who grew up in the aughts with wildly curly hair, around every corner was the message that straight hair was better. Smooth, shiny, and silky was the goal, so I spent hours trying to coax my hair into the kind of sheen that seemed effortless for other people with different combinations of hair products and hot tools. I've since embraced my curls, but if I had this viral TikTok tool that practically does a blowout for you, things might have turned out differently.
"The spin feature is something my old styling brush that I replaced with this brush did not have, and I love how silky my hair feels after rolling the warm air through my hair," one shopper writes.
As innovative as the concept is (seriously, what took so long for auto-revolving brushes to become a thing?), the Beautimeter's specs are simple. Like other hot brushes, it comes with options for cool, low, and high air flow, but the game changer is the easily accessible button at the top that lets you spin it to the right or left. Voila, no more laboriously winding your hair around a brush and turning the tool off every 30 seconds to reposition it. As a bonus, it comes with two brush heads, one larger and one smaller.
"I have thick, long, frizzy, curly hair which is very hard to blow dry anything close to 'straight'... that was, until I bought this thing," says a reviewer, who used to spend 40 minutes straightening their hair after drying — a period knocked down to minutes with the Beautimeter.
"This tool is amazing! I'm not a natural at hair/makeup stuff, but I got the beachy waves I love and smooth, silky hair in minutes," writes another, and one more says that while they could never do a blowout, the tool does all the work. Shoppers with coarse hair also say it saves them tons of time getting ready in the morning. Intriguing information, especially for WFH-er's soon heading back to the office.
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