3 Red Hair-Colour Trends You’re About To See Everywhere - Refinery29

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It makes sense, considering the year we've had. For many, red hair can be an instant confidence boost and a daily reminder to connect to warm, comforting hues like copper and ruby. "We've lost work identities and personal identities, and [clients] just want to feel like themselves — but a kickass version," says Trygstad.

With ample time at home, people can also more easily commit to the upkeep of high-maintenance shades like brilliant red. "We've been asking our clients to mask for years, and now they’re into it as a Sunday ritual. People actually care and realize how much they’ve been neglecting themselves," says Trygstad. "Once you start doing it, you see a difference, and you feel pretty and you feel good."

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