Quinoa may be the food fodder of grain bowls and granola bars, but it’s also becoming something of a rising star in the hair care world. The protein-packed Peruvian grain has popped up in a variety of hair products recently—from shampoos and conditioners to deep-conditioning masks, styling creams, heat protectants, and more. That begs the question:
Why the sudden interest in quinoa for your hair? Does it have the same health benefits as it does for our bodies? Or is it a passing fad piggybacking off of its popularity in the wellness world?
In order to answer these types of questions we must first understand its structure. Quinoa is high in protein, and the building blocks of protein are amino acids. It’s these amino acids that benefit our hair in a myriad of ways. Take it from Caroline Greyl, president of beauty brand Leonor Greyl. “These amino acids in quinoa function primarily as conditioning agents,” she says. “Hair products that contain amino acids provide hair with moisture and strength, as well as repair surface damage.” Since the proteins in quinoa have a similar structure and composition to keratin, which is a protein found naturally and abundantly in our own hair, they’re able to mimic it and attach themselves to the hairs. This reinforces and strengthens the hair shaft (bye, split ends).
Other experts agree. Jeremy Muijs, cofounder of Grown Alchemist, is a proponent of quinoa as a hair care ingredient for its strengthening powers, as well as its gentle cleansing potential. “Quinoa is packed full of vegetable hydrolyzed protein, which gently cleanse hair while providing nourishment and strength,” he says.
While beneficial for all hair types and concerns, quinoa works best for damaged and breakage-prone hair. If you’re currently growing out your hair, or at the very least attempting to, take note. “Its amino acids help repair damage to the hair shaft, while its proteins coat, strengthen, and protect the hair,” says Greg Starkman, founder of Innersense Organic Beauty. “Quinoa is also packed with vitamins and minerals that aid in hair growth while preventing breakage.” So if you’re struggling with leftover damage from bleach, heat styling, or various environmental stressors and haven’t found any products that adequately restore your hair, it might be time to incorporate a quinoa-rich option into your hair care routine.
If your strands could use some strengthening, gentle cleansing, and protection (and really, whose couldn’t?), look to these expert-recommended, quinoa-packed products.
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