8 Best Gray Hair Dyes of 2020 - Temporary and Permanent Gray Hair Dye - GoodHousekeeping.com

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If your mind jumps to a dreary, slate color when you think of gray hair, it's time to reconsider going gray. There are plenty of dyes make hues like shimmery platinum, smokey gunmetal, and silvery blue attainable.

Whether you're hoping to mix up your look by going silver or you want to make a seamless transition to going gray, there are plenty of at-home silver dyes that will work for you. Keep in mind that for the ultimate color payoff, many silver dyes require starting with bleached or blonde hair — though some will still work on darker tresses.

How we test at-home hair color

The Good Housekeeping Institute Beauty Lab regularly tests at-home hair color both in our Lab and based on consumer reactions. When we test hair dye in the Lab, we dye uniform hair swatches with different dyes and see how well each covers stray grays. Of course, we also want to see how long each dye lasts, so we put them each through 20 wash and dry cycles and 10 hours of UVA light exposure. We also have real consumers test out at-home hair color and report back to us on different factors like ease of use, gray coverage, color richness, and uniformity to make sure their color holds up (and that it doesn't damage hair!).

Below, we've compiled the best at-home gray hair dyes based on GH Lab testing and online favorites. Make sure you know the basics of dyeing hair at home before you reach for the box dye, consider keeping a purple shampoo on hand to keep your hair cool toned, and after that, you're well on your way to becoming a silver vixen.

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Best Overall Gray Hair Dye

Superior Preference in Soft Silver Blonde

L'Oréal Paris walmart.com

$8.97

L'oréal Paris Superior Preference has previously tested tops in our at-home hair studies for traditional shades, so we're confident that their silvery blonde shade will hold up to the test. This color is perfect for anyone who's on the fence about going full gray — it falls right between ashy blonde and gray, so you can try a cooler tone out for size.

Long-lasting
Top Lab-tested formula

Best Value Gray Hair Dye

Feria Multi-Faceted Shimmering Permanent Hair Color in Smokey Silver

L'Oréal Paris amazon.com

$8.97

This multi-faceted smokey hue is anything but dull — it looks cool, shimmery, and dimensional. "This product is unlike any other I've used," says one reviewer. "The color is unique and my shiny hair feels thick and luxurious."

Multi-dimensional color payoff
Conditioning

Best Gray Hair Dye for Light Hair

Metallic Permanent Hair Color in Metallic Silver

Got2B amazon.com

$9.97

This shade is a bright, light, almost-platinum silver. Like many gray hair dyes, this works best if you start out with bleached or light hair — it may have a tough time showing up on darker hues. On light hair, this color shows up brilliantly. "Nothing seemed to work or hold the silver color that I was looking for until I tried this product," says one reviewer.

Bright silver payoff

Won't show up on darker hair

Best Gray Hair Dye for Dark Hair

Vibrant Silver Coloring Conditioner

Overtone overtone.co

$29.00

This ultra-hydrating conditioner is perfect if your tresses need some TLC. It deposits bright silver color without using harsh ingredients like ammonia, and instead relying on nourishing ingredients like shea butter, avocado oil, and coconut oil. "This product did what an expensive salon couldn’t achieve," raves one reviewer. "I love my grey hair!" Other reviewers say that it's helped them transition their graying dark hair to fully gray without any awkward in-between stages.

Conditioning and non-damaging
Takes on even dark brown

Best Semi-Permanent Gray Hair Dye

Dark Star Grey Hair Dye

MANIC PANIC amazon.com

$13.99

Fans of vibrant hair colors have been turning to Manic Panic for years — and for good reason. This brand knows how to pull off non-traditional colors. This purple-toned gray shade looks good on everyone. "This dye is amazing, gave me a dark smoky purple on my level 10 hair and washed out to a more natural looking gray," says one reviewer. "It left me with absolutely no green or teal tones.

Deep color payoff
Mixable

May wash out quickly

Best Temporary Gray Hair Dye

Color Crave Temporary Hair Color Makeup in Shimmering Platinum

Clairol walmart.com

$7.87

Looking to go gray, but only for a day? This hair makeup has you covered. A sponge applicator that allows you to use as much (or as little) color as you want to make using this product a breeze. Reviewers say this gives them a ton of controllable color payoff. Make sure you don't skip the blow-drying step to set the color — this will ensure you don't get any silver streaks on your clothes.

Easy to use
Low commitment

Best Gray Hair Tint

Unicorn Hair Tint in Gargoyle

Lime Crime amazon.com

$16.00

This gunmetal gray shade is perfect for transitioning to natural gray hair. Unlike some of the other shades, this is a hair tint, not a dye: It deposits a sheen of color that blends seamlessly into hair instead of permanently changing the hair. "This is the best blend of color tones to produce a deep gray," says one reviewer. It’s got violet, smoke blue, and seemingly some sort of brown tones in it, and it’s amazing."

Deep, smoky color
Conditioning and non-damaging

May wash out quickly

Best Gradual Gray Hair Dye

Clenditioner Color Depositing Conditioner Colorwash in Silver

Keracolor amazon.com

$22.00

This 3-in-1 product streamlines the coloring process: It's a cleansing conditioner that deposits color. "After making the transition from regularly coloring my hair to letting it go silver, I was still visiting the salon every six weeks for toner to keep it looking vibrant," says one reviewer. "I tried this product in the silver color, and no more salon! Your hair is clean, beautifully colored, and silky smooth after using."

Cleanses, conditions, and dyes hair
Easy to use

Katie Berohn Katie Berohn is the Beauty Assistant at Good Housekeeping, Woman's Day and Prevention magazines, all part of the Hearst Lifestyle Group.

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