If he wasn’t such a lecherous, lying troll, I might actually feel bad for Rudy Giuliani for enduring (another) humiliating episode. On Thursday, in what was just the latest addition to the most insane series of press conferences ever, he continued the Trump campaign’s attempt to overturn this year’s election results without evidence. But the bile spewing from his mouth was overshadowed by sludge sliding down his face.
During the press conference held at the Republican National Committee headquarters in Washington, D.C., dark rivers of...something streamed down Giuliani’s face with growing speed as he became increasingly and visibly agitated. By the end, the sides of his head looked like the Gowanus canal (which, incidentally, is finally being dredged this week after years of toxic dumping).
So what was that stuff? It probably wasn’t the shit he’s full of, as some on social media have posited. A more reasonable guess is that it was hair dye—specifically poorly applied and/or poorly chosen hair dye. It’s possible that he attempted to dye his hair too close to the press conference and didn’t have time to wash it out properly or at all. If any residual dye had been left in his hair, it would have easily mixed with his sweat and caused the melting effect.
The most likely explanation, according to celebrity men’s groomer Melissa De Zerate, is that he (or his groomer) used a color coverup product to conceal grays or cover up roots. De Zarate says “it’s common to cover gray hair for press or photo shoots,” but any groomer worth their scissors would know to not use a temporary color that’s water soluble in a situation like this. “Don’t ever use a non-waterproof temporary color in an environment you can’t control, like where someone will be sweating a lot,” she says.
It’s impossible to know what Giuliani had in his hair—it could have been one of those gnarly sprays like you see on infomercials or an old-school temporary color lotion or just plain old mascara (a professional grooming trick for covering up gray hair, according to De Zarate). But you don’t have to know exactly what Giuliani’s mistake was to know how to avoid it yourself.
“Honestly, just color your hair a day or two before so you don’t have this problem,” De Zarate advises. That means, whether you dye your hair yourself or go to a professional colorist, you need to make sure to schedule your time accordingly. No matter if you’re subtly camouflaging grays with a product like True Sons or going for more of a full-coverage look with an at-home dye like Color & Co or even just touching up your beard with Just For Men, leave plenty of time before a big event so the dye has time to settle. It also gives you the opportunity to troubleshoot any missed spots.
If you run out of time or you can’t get in to see your colorist, there are still options that won’t leave your face looking like an oil slick, a la Giuliani. Color Wow Root Cover Up is a water-resistant powder that blends seamlessly to camouflage grays at the roots and other spots like your sideburns where they might need softening (and it’s water resistant). De Zarate also recommends Rita Hazan Root Concealer Touch Up Spray, which is both waterproof and transfer proof (it won’t come off on your hands or clothes). That makes it easy to spot-treat grays and disperse through hair evenly. And if you have dark hair, De Zarate says you can’t go wrong with classic mascara—as long as you make sure it’s waterproof and you don’t use too much.
So let’s take a moment to learn something from what is not the first Giuliani shitshow and surely won’t be the last: There’s absolutely nothing wrong with dyeing your hair or wanting to cover up some grays now and then as long as you do it right, choose the right products, and don’t try to gaslight the American people while doing it.
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